How Current Customers Can Get More Out of InsurePay Pay-as-you-go

October 15, 2021

When a carrier chooses to implement InsurePay Pay-as-you-go, it makes a commitment of time and money to benefit their agents and policyholders alike. As with any technology investment, the carrier wants to realize a return on its investment.

To benefit from the investment in InsurePay Pay-as-you-go, adoption by carrier staff, agents and policyholders is critical. Here are a few recommendations to consider as you plan for the success of your pay-as-you-go program:

Support and visibility from senior leadership is essential.

Senior leadership must be accountable for the program and establish goals and measurable objectives. Some examples include:

a. Assigning each field sales representative, a goal of enrolling 5% of new workers comp business on pay-as-you-go billing. (The important part of this goal is to have field sales reps talking about pay-as-you-go to agents and policyholders.)

b. Implement a mini-sales campaign among agents and or internal staff to see who can sell the most premium on pay-as-you-go within a 30- or 60-day period. Offer a small prize such as a $100 gift card and feature the winner(s) in your company newsletter.

Participation by field sales/underwriting staff in pay-as-you-go training.

Field underwriters and sales staff must have a clear understanding of the details of a carrier’s pay-as-you-go billing program to be able to effectively articulate the benefits to agents. We recommend training sessions that include in-person meetings and webinars with the staff who will be promoting the program.

Outreach to policyholders following a premium audit.

Policyholders who have received an invoice for additional premium or a credit for overpayment will be very interested in understanding how they can avoid underpaying or overpaying their premiums. A carrier can increase pay-as-you-go adoption by reaching out to a policyholder to convey the product’s benefits and to help them eliminate the uncertainty around the audit process.