By John Knotek, Vice President Operations – Payments, InsurePay
As a long-time vendor and follower of the property and casualty insurance industry, it is simply amazing to see the breadth of industry incumbents’ initiatives and startups looking to make insurance better.
Better being the operative word.
I find that words like broken and disruption tend to be overused for self-serving purposes by new entrants. In my humble opinion, the insurance industry in Canada is far from broken. There are a lot of good people doing a lot of good things. For the overwhelming majority of insureds, there is wide access to insurance options and legitimate claims get paid.
While no doubt new initiatives like real-time monitoring of risks, automated handling of quotes and new products will make insurance better, most are focused at the front-end of the insurance experience. However, much like in the well-known movie the Wizard of Oz, when you pull back the industry curtain, things are not quite as sophisticated or efficient throughout as the front-end initiatives would have you believe. There are still a lot of system gaps, manual data entry processes and spreadsheeting exercises happening.
One such area is the entire payment and reconciliation process between brokerages and carriers for agency bill settlement as well as for direct bill advances done by brokers. The overwhelming majority of these payments from brokerages to carriers are still done by check accompanied by a paper report. Yes, this multi-billion dollar industry is still heavily attached to the check despite this payment vehicle being virtually obsolete with personal consumers.
Why checks and manual reports?
Several reasons. The first of which is carriers receive up to thousands of payments from their brokers each month. With this volume, having the information with the payment is critical so that policies are recorded appropriately as paid. Historically, a report stapled to a check was the best way to do this. Secondly, checks and manual reporting have been the way it has been done and some carrier processes revolve around actual check handling. Third, few carriers accept plain electronic funds transfers from brokers for both agency bill and direct bill advances. Because brokers want one way to pay, many have continued to pay all carriers with checks. So while payments and related reporting in the industry are working, they are being done in the most inefficient and least secure manner possible.
Ok so payments and reconciliation aren’t broken, so why change?
The need for efficiencies in the industry is increasing. Brokerages and carriers need additional resources to invest more in front-end initiatives to better attract and serve customers. For carriers, parts of processing areas are understaffed and there is the increasing need to gain efficiencies to help offset the large investments necessary to move off legacy systems. As a popular saying goes, the back office is where inefficiencies go to hide. So let’s pull back the curtain so to speak on some of these inefficiencies.
If you are issuing or receiving only a few checks a month, then the above noted inefficiencies are likely not a big deal. However, if it is fifty, a hundred or even thousands, the inefficiencies quickly add up and accelerates the need for innovation.
This is where innovation isn’t always just about something new or disruptive, but rather incremental improvements that can bring success to brokers and carriers alike. Eliminating repetitive tasks that no one likes to do improves the employee experience and frees up time that can be better utilized towards broker-carrier relationships and enhancing the customer experience. The opportunity to do this is not something that is somewhere over the rainbow, it is here today.