For carriers whose agent networks are selling small business workers’ comp coverage, it’s getting harder to stand out on price alone.

Pay-as-you-go, or PayGo, billing for workers’ comp insurance gives agents a simple way to differentiate and win more often against competitors, while adding a consistent value add to accounts already in their book of business.

By building Pay-as-you-go workers’ comp into your agent’s standard new-business process, they can:

  • Compete on cash flow, not just premium
  • Reduce audit surprises that frustrate small business owners
  • Strengthen both your, and your agent’s, book retention by positioning you as the “easy to do business with” option by offering Pay-as-you-go, through InsurePay

Use Pay-as-you-go to Displace Competitors

When your agents are competing for new business, Pay-as-you-go can either be table stakes or the deciding factor. For small businesses with tight margins, seasonal payroll, or recent company growth, having an added value option like Paygo that helps the business owner manage cash flow more accurately can be a deciding factor in winning, or losing, that policy.

Instead of a large down payment and fixed installments, insureds pay premium based on their actual payroll each pay period. That means lower upfront costs, smoother cash flow, and fewer surprises at audit time.

Round out and Protect your Existing Accounts

Your current clients are great candidates for PayGo as well. Pay-as-you-go can be an addition at renewal or when you’re reviewing their payroll, hiring patterns, or growth plans.

Offering Pay-as-you-go reinforces your role as a proactive advisor while helping protect those accounts from competitors who lead with flexible payment options.

Make Workers’ Comp Pay-as-you-go Your Standard

To turn offering Pay-as-you-go into a sales habit (and results):

  • Add Pay-as-you-go as a standard option on all eligible new-business quotes
  • Flag ideal fits: Companies that work with a payroll provider, have growing businesses, offer seasonal operations, or those who have had audit surprises are great PayGo fits
  • Use simple, consistent language with clients to explain the benefits to them

Get Started with PayGo

Offering PayGo to your new business opportunities that are a good fit can help deliver new revenue, while retaining your book of business.

Add Pay-as-you-go as a standard option on all eligible new-business quotes and use it as a key talking point to win, retain, and grow your small business accounts.

Get started with PayGo by talking with our team here.