When selling workers’ compensation coverage to small businesses, how your agents handle payroll and premium can be just as important as the rate you provide.

With InsurePay’s pay-as-you-go program, your agent network can turn payroll into a real advantage for your new business leads and renewal conversations by highlighting InsurePay’s direct connection to more than 2,000 payroll companies, making workers’ comp reporting easier than ever.

Instead of asking insureds to juggle separate processes with other providers, become the “easy to do business with” option that fits with how they already run payroll, while adding simplicity and more accurate reporting.

We’ve had carriers see a 9% retention improvement across their book of business when utilizing PayGo for their workers’ comp insureds.

With Pay-as-you-go payroll connections, you can:

  • Help clients automate payroll reporting directly to their workers’ comp policy, reducing manual data entry and administrative work
  • Reduce billing and audit surprises by keeping premiums closely aligned with actual payroll throughout the policy term
  • Strengthen retention by removing friction from billing and payroll workflows
  • Support a wide range of small businesses, thanks to 2,000+ integrated payroll providers (including many local and regional vendors your clients already use)

How to Take Advantage of Automated Payroll Connections in Your Sales Process

Make payroll compatibility a standard part of your workers’ comp conversations:

  • During new-business quotes, ask which payroll provider the client uses and confirm if it’s supported in our Payroll Directory
  • At renewal, use the directory to identify opportunities to streamline a client’s existing process and reinforce PayGo as a long-term best practice for payments
  • When you know a client’s payroll provider, position automated reporting as a key benefit that saves them time, reduces errors, and helps avoid last-minute audit surprises

If a client’s payroll provider isn’t listed in our directory, they can request to be added here so our team can work with their payroll company to set up a connection over time. This allows your insured to keep their familiar payroll process while still benefiting from Pay-as-you-go.

Make InsurePay’s Payroll Directory Your Workers’ Comp Starting Point

Use our online payroll provider directory to quickly check whether your clients’ payroll vendors are already connected to Pay-as-you-go. Use that information as a core differentiator in your new business and renewal conversations as one more added-value service to make their jobs easier.

For an advantage when it comes to writing more new submissions and renewals, build a habit of checking our payroll provider directory here.